Magvault Review for Company Magazine App
Company is an extremely colourful fashion magazine designed with fashion bloggers and young people at the centre of all their articles. It is crammed full of vivid spreads on up and coming trends from fashion to literature with lots of contributors to give an extra edge to the journalism and keep an ongoing interaction between followings on twitter and their own following.
It is particularly good for welcoming new writers and has an ongoing spread dedicated to honouring new artists (whether they are writers, photographers, illustrators etc.) breaking into the fashion magazine business.
The magazine app itself is equally as explosive (if not more) with its use of colour and illustration, making it great for young readers but a real struggle for perhaps the poor-sighted such as myself! But, if you subscribe to either the monthly, bi-yearly or annual subscription, you automatically get a free subscription to Company’s Weekly Edit magazine, which is –to be fair- an entertaining quick-read on very compact fashion trends, alongside interviews, ‘how-to’s’ on making your own jewellery and street style shots. This is a refreshing twist to the fashion-mag that other magazines have not caught on to making this quite a unique package deal.
This was good, but a real struggle to get the hang of. The subscription process was quite confusing. But, once you do eventually make it to the magazine, you’ll be immersed in the action.
As said before, the spreads are very colourful, VERY colourful indeed – almost messy in fact, making it very hard to tell where there are “add-ons” for information. In other fashion magazines there is normally a contents page on how to use the app, but unfortunately we are left very disappointed having to fend for ourselves and wade through the kaleidoscope of colours alone to find the small ‘plus’ buttons that indicate there is more info.
One thing that was particularly irritating was the constant swapping of landscape to portrait that the app did automatically. When scrolling through the pages, the magazine takes on its own form and does not shift. This meant constantly switching the iPad one way to the other which became an irritation (but then again, it could also be classed as slight laziness on my part).
On a more positive note, the magazine does endeavour to give you as much high-street pointers as possible so that you can imitate designer outfits at an affordable price. But, on a not so positive note, you will have to self-direct yourself to the high-street shops as, yet again, unlike other magazines, Company do not attach links to the items they are talking about. This is frustrating and could be easily remedied.
If you are into celeb interviews then Company is very good at showing you the ins and outs of how they create the shoots and do the interviews. This was something that I’ve not yet seen before in other magazines. Company have even added videos so that you can watch the behind-the-scenes footage of how a fashion shoot comes together.
There’s no doubt that this is a very good magazine for its fashion content and for fashion bloggers out there, you won’t be disappointed. It is equally good for its additional features such as the Weekly Edit, which can’t be stressed enough for its impressive ingenuity. But, it is a very complicated and flashy magazine that hasn’t yet caught up to scratch with others around it which can leave the reader somewhat disappointed.
Reviewed on: iPad (Available on iPhone too)
Published: Monthly (with additional magazine weekly)
Single issue: £1.99, 3 Months: £5.49, 1 Year: £19.49
Reviewed by: Rachel Lily
http://www.magvault.com/Magazine/Company-and-Company-Weekly-Edit
Rachel Lily-Taylor 